TikTok has recently integrated generative AI into its advertising operations. The company revealed on Tuesday that it is introducing a new AI suite called “TikTok Symphony” specifically designed for companies. The tools will assist marketers in composing screenplays, creating films, and improving existing resources.
The package has a novel AI video generator known as the “Symphony Creative Studio.” According to the business, the tool has the capability to produce TikTok-ready films with minimal input from an advertiser. The studio additionally provides clients with pre-made videos for advertising campaigns, utilizing their TikTok Ads Manager assets or product information.
The “Symphony Assistant” is an artificial intelligence (AI) assistant specifically created to assist advertisers in improving their campaigns. It accomplishes this by aiding in the creation and improvement of scripts, as well as offering recommendations on the most effective strategies.
Brands have the ability to request the assistant to compose a few captivating sentences for the introduction of their new lipstick. In addition, users have the option to request the assistant to display the current popular content on TikTok or to provide suggestions for marketing a new product within a particular sector.
TikTok’s latest feature, the “Symphony Ads Manager Integration,” enables brands to instantly enhance and optimize their existing films. The application can enhance pre-existing brand films to make them more distinctive.
In addition, TikTok is launching a centralized destination for marketers called “TikTok One” where they will be able to access nearly two million creators, discover agency partners and leverage TikTok’s creative tools.
TikTok is also introducing new performance solutions with the help of predictive AI to help advertisers drive more sales. Advertisers will be able to input their budgets and goals to determine the best creative asset and the right audience for their campaign.
As part of the announcement, the company revealed that 61% of users have made a purchase either directly on TikTok or after seeing an ad. TikTok also said that 59% of users use TikTok to decide which game to download next and that 52% of users even research cars because of TikTok content they have seen.
While TikTok is seeing success with its ads business and building it out as it chases more ad dollars, the company faces a potential hurdle in the year ahead. The fate of the app’s future in the U.S. is uncertain as President Joe Biden signed a bill last month that would ban TikTok if its parent company ByteDance does not sell the app. If the app does get banned in the U.S., other tech companies and startups may have the potential to gain ground in its gaping absence.
